Full Stack Digital Marketing
Course in Dubai
Join our top-rated Digital Marketing course to gain expert knowledge, practical experience, and industry-recognized certifications. Secure your future in the digital world!
Full Stack Digital Marketing
Certificate Assistance
Why Choose Our Digital Marketing Course?
Discover the Advantages of Our Comprehensive, Industry-Leading Program
✔ Expert Instructors
✔ Comprehensive Curriculum
✔ Hands-On Training
✔ Flexible Learning
✔ Industry-Recognized Certifications
✔ Affordable Fees
✔ Placement Assistance
✔ Personalized Mentorship
✔ Networking Opportunities
✔ Up-to-Date Content
✔ Access to Tools
✔ Career Support
✔ Lifelong Learning
✔ Community Access
✔ Project-Based Learning
✔ Freelancing Guidance
✔ Entrepreneurial Skills
✔ Global Perspective
✔ Innovative Teaching Methods
✔High Success Rate
BUILD YOUR SKILLS WITH OUR COURSE
Professional Course Programs
Hands-On Training Programs
Expert-Instructor Training
Peer Learning
Live Project Based Training
Certificates
Comprehensive Course Modules
Explore the In-Depth Curriculum Designed to Equip You with Essential Digital Marketing Skills
01 - Introduction
INTRODUCTION
- Why Digital Marketing?
- Setting up the right expectations from the course
- Delivery instruction
- Assignments
- Exams
- Support desk timing and process
02 - Web Development
Learn how to create dynamic, responsive websites using WordPress. This module covers theme customization, plugin integration, and essential tools for building and managing professional websites.
TOOLS YOU WILL USE
- WordPress
- Various plugins like rank math, updraft, elementor & more
- Cloudflare for content delivery network
- Various website hosting options & how to integrate web hosting with the domain
03 - SEM
Master the strategies and techniques to boost your website’s visibility on search engines through paid advertising. This module covers keyword research, ad creation, bidding strategies, and performance analysis to drive targeted traffic and achieve your marketing goals.
TOOLS YOU WILL USE
Google Adwords
Keyword Planner
SEMrush
YouTube Analytics
Meta Ads
04 - SEO
Discover the best practices to enhance your website’s organic search rankings. This module covers keyword research, on-page and off-page optimization, content creation, and technical SEO to attract more visitors and improve search engine visibility.
TOOLS YOU WILL USE
KW Finder
Plagiarism Checker
Answer The Public
Uber Suggest- Keyword Planner
Backlink Checker
Word Counter
Keyword Density Check
Backlink Auditor
Domain Authority Checker- Semrush
SERP Checker
05 - Email Marketing
Learn to craft compelling email campaigns that engage and convert your audience. This module covers list building, segmentation, automation, A/B testing, and analytics to optimize your email marketing strategy and achieve higher open and click-through rates.
TOOLS YOU WILL USE
Mail Chimp
SMTP Server
06 - SMM
Explore strategies to build your brand’s presence and engage with your audience across social media platforms. This module covers content creation, campaign management, audience targeting, and performance metrics to enhance your social media impact and drive results.
TOOLS YOU WILL USE
Tweet Deck
Hootsuite
Buffer
Canva
07 - Inbound Marketing
Learn to attract, engage, and convert customers through valuable content and experiences. This module covers content strategy, lead nurturing, marketing automation, and analytics to create personalized experiences that draw customers in and drive sustainable growth.
TOOLS YOU WILL USE
- Landing Pages
- Modal Pop-up
- Canva For Infographics
- MailChimp
- Social media channels
08 - Analytics
Understand how to track and analyze website and social media performance using Google Analytics and social media tools. This module covers data collection, interpretation of metrics, reporting, and actionable insights to optimize your digital marketing efforts and achieve your goals.
TOOLS YOU WILL USE
Google Analytics
Facebook Pixel
Tag Manager
09 - Media Buying and Planning
INTRODUCTION
Master the process of acquiring and managing ad space to maximize your marketing budget. This module covers media strategy, audience targeting, negotiation, and campaign execution across various channels to ensure effective ad placements and optimal return on investment.
10 - Content Writing & Advance Blogging
THINGS YOU WILL LEARN
- Content Writing & Advance Blogging
- Formats of Writing
- Keywords
- Understanding Plagiarism
11 - Graphic Designing
THINGS YOU WILL LEARN
- Introduction to Graphic designing
- Hidden AI
- Designing for social Media
- Designing for marketing
- Canva
- Introduction to canva
- Creating designs with Canva
- Best practices for graphic Designing
- Advanced designing Techniques
- Tips for affective graphic Designing
- Exporting and sharing Designs
- Photopea
12 - Quora Marketing
THINGS YOU WILL LEARN
- Quora
- Introduction to Quora Marketing
- Creating valuable Answers
- Finding relevant questions
- Creating a Quora account
- Mastering Quora
- Measuring success
- Best practices for Quora Marketing
- Building a reputation
- Promoting your content
13 - Marketing Automation
THINGS YOU WILL LEARN
- Process and strategy
- Lifecycle and Content
- People
- Google Sheet
- ChatGPT
14 - Resume Creation
INTRODUCTION
- Word Document
- ChatGPT
Resumes are the first form of communication with the employer. The resume speaks before the candidate himself and many a time these resumes drive a beautiful impression of the employer which lasts throughout the interview.Now that the resume holds so much importance, is few things might not be known about an Infographics Resume. Resumes are the first form of communication with the employer. The resume speaks before the candidate himself and many a time these resumes drive a beautiful impression of the employer which lasts throughout the interview. For those who do not know, An infographic resume is a curriculum vitae where graphics are used to describe more than words The infographics resume has turned out to be a great way of building a resume in a more detailed manner. In this digital marketing resume, students can expect to be taught to build a digital infographics rosume. These days employers demand an infographic resume before hiring and that is because graphics and designs speak a lot more than words. At this point, companies are seeking Digital marketing candidates who are professionals and have been through formal training, and presenting a detailed infographic resume is the first and foremost form of professionalism that one can present.
15 - Online Reputation Management
THINGS YOU WILL LEARN
- Paid media
- Earned media
- Social Media
- Owned Properties
16 - Video Marketing
INTRODUCTION
At this point in time, video marketing is one of the most commonly used digital marketing strategies. It is also among the most effective strategies to generate excellent audience reach. With the advancement of the internet, the video platforms became more accessible and as of now every day more than 300 hours of videos are uploaded on At this point in lime, video marketing is one of the most commonly used digital marketing strategies. It is also among the most effective strategies to generate excellent audience reach. With the advancement of the internet, the video platforms became more accessible and as of now every day more than 300 hours of videos are uploaded on platform like YouTube. Video platform are expecting over 2-3 million people as the audience in the coming ng 2 2 years which means the market which is already humungous is going to grow even big and so is the probability of an increase in audience reach. In this cigital marketing module, the students will be learning not just how to create videos but then marketing those videos and developing brand awareness. A lot of influencer-based marketing is largely dependent upon video marketing. Videos are great sources of generating traffic and though it reaches a community out there, it still is an individual approach for every single person watching and consuming the content. So, the number of views on any video is the teach developed by that particular piece of content. This digital marketing module aims to provide a detailed understanding to the students about developing viral content and also The balance of quality and quality. There are many things to be taken care of when it comes to video marketing but one of the major statistical data about the performance of any content which one should eye on as “Watch Hours” Just like there are statistics providing information around engagement on websites and content pieces, similarly, Watch Hours provide statistical information about what is the average duration of people consuming the video content.
17 - Affiliate Marketing
THINGS YOU WILL LEARN
- Affiliate Marketing
- Affiliate Marketing Through Blogging
- Amazon
- Flipkart
- Myntra
- Cpagrip
- ogads
18 - Integrated Digital Marketing Strategy
THINGS YOU WILL LEARN
- Relevance
- Audio Targeting
19 - Ecommerce Marketing
THINGS YOU WILL LEARN
- Build an Ecommerce Store
- Woocommerce
- Learn Woocommerce
- Learn how to set Woo-Commerce
- Best practices in D2C Model
- Automation Channel
- Delivery Partnership Setup
Essential Tools You'll Master in Our Digital Marketing Course
Get Hands-On Experience with Industry-Standard Tools to Enhance Your Skills
OVERVIEW
Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions. Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.
Week 1: Part 1
- Introduction to digital marketing
- Everything about digital marketing from SEM, PPC, & SEO
- Google Search & Display Ads
- Keywords types
- Email marketing
- Digital marketing strategy & terms
- Google Analytics
- Digital marketing tools
- AI for SEO – ChatGPT
Week 2: Part 2
- Google Ads – Search & Display Advertising Campaigns | A step-by-step practical approach for launching and monitoring your Google Ads campaigns.
- Budget & Bidding
- Campaign Setting
- Keywords & Ads
- Extensions
- Smart campaign
- Campaign, Adgroup & Ad(keywords)
- Measuring your result
- Affiliate and Influencer marketing
- AI for SEO – PPC
- Digital marketing plan
Week 3: Part 3
SOCIAL MEDIA
- Introduction to Social Media
- Social media strategy
- Content Marketing
- Tools/App for Social media
- Facebook Business Manager
- Instagram Features Demo
- Social media tools/app/software
Week 4: Part 4
E-COMMERCE WEBSITE DEVELOPMENT
- Recap of Digital and Social media session and Q&A session
- Introduction about e-commerce website
- How to use Digital Marketing for E-commerce
- How to use Social media marketing for E-commerce
- Types of Website
- Basic about Domain & Hosting
- Using Shopify to launch a basic e-commerce website
Program Outcome
At the end of this program, you will be able to:
- Understand digital marketing and how digital marketing can support your business.
- Understand how to launch a Digital marketing campaign through Google Ads tool.
- Understand how to launch a Social media Campaign to support digital marketing.
- Marketing your website through SEO techniques to increase visits & sales
- Creating Social Media & Digital marketing strategy
- How to launch an e-commerce website through Shopify.
- Create an email marketing campaign.
- How to increase social media engagement, sales, and ROI.
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